SEO FRANK / ARCHIVE
All articles.
Clearly sorted.
Every article answers one concrete question. The sections grow with the editorial team; you can always start from the section and the question.
Local
5 ARTICLESGoogle Business Profile suspended: preparing an appeal
Check status, evidence and appeal in the right order.
Google Business Profile: what has to be right first
Match the basic profile details with the real business.
Service area: deciding on the address
For mobile and hybrid businesses: keep address, service area and actual service cleanly apart.
Asking for Google reviews: fair and within the rules
How businesses can ask for honest feedback without influencing reviews.
City pages for service businesses: when they are useful
What separates genuine local information from interchangeable location pages.
Website
7 ARTICLESShop filter pages: which URLs belong in the index?
Limit filter combinations and make valuable categories recognisable.
Unknown pages in the Google index: was my website hacked?
Classify unknown URLs, secure the cause and clean up.
Website relaunch: preventing SEO losses before launch
URL mapping, launch checks and search data after the move.
Building a service page: answering questions before the enquiry
Arrange service, limits, process and contact in an understandable way.
Title and meta description: what Google does with them
What you can influence and what Google decides itself.
Page not indexed: checking one important URL
A diagnosis for one specific URL: status, canonical, internal links and sitemap.
Prioritising Core Web Vitals sensibly
Assess LCP, INP and CLS separately and derive the next step from them.
Measure & Decide
5 ARTICLESSwitching agencies: who owns the domain, website and search data?
Secure domain, hosting, website and Search Console before you cancel.
Website has visitors but no enquiries
Check the path from the search to the enquiry that actually arrives.
Customer acquisition in Germany: do not confuse contacts with consent
Classify phone, email, existing customers and inbound under Section 7 UWG.
Fewer Google clicks: narrowing down the drop
Segments, hypotheses and next steps when clicks are falling.
Choosing an SEO provider: questions before you sign
Clarify scope, access and expectations before working together.
AI says. We check.
4 ARTICLESAI Overviews SEO: can an agency guarantee a placement?
Keep search requirements, visible mentions and contract promises cleanly apart.
SEO texts with AI: do 100 pages bring more customers?
Check an offer for mass content against usefulness, facts and editorial sign-off.
llms.txt for SEO: does the file bring visibility in AI answers?
What Google explicitly denies, what the proposal aims at and which question is missing before you commission it.
Google Business Profile gone: simply create a new one?
A plausible AI tip, the decisive Google rule and the better order of steps.