AUTHOR / SEO FRANK
Anna Müller
At SEO Frank, Anna Müller writes about website content and the decisions that come before an SEO project. Her articles cover page titles, loading experience, enquiries through the website and choosing a provider, among other topics. She looks at search results from a business’s point of view: what information does a potential customer need, what can you check yourself and which promise should you question? With rules on customer acquisition, too, she separates documented requirements from common simplifications. The result is practical guidance without recommending one specific measure for every company.
Articles
8 ARTICLESShop filter pages: which URLs belong in the index?
Limit filter combinations and make valuable categories recognisable.
AI Overviews SEO: can an agency guarantee a placement?
Keep search requirements, visible mentions and contract promises cleanly apart.
Website has visitors but no enquiries
Check the path from the search to the enquiry that actually arrives.
Service area: deciding on the address
For mobile and hybrid businesses: keep address, service area and actual service cleanly apart.
Title and meta description: what Google does with them
What you can influence and what Google decides itself.
Prioritising Core Web Vitals sensibly
Assess LCP, INP and CLS separately and derive the next step from them.
Customer acquisition in Germany: do not confuse contacts with consent
Classify phone, email, existing customers and inbound under Section 7 UWG.
Choosing an SEO provider: questions before you sign
Clarify scope, access and expectations before working together.